Thank you for your participation in this survey! The topic of this questionnaire is the impact of the comprehensive upgrade of GoPro's subscription service in 2020, with the aim of understanding the relationship between its upgrade and the 7P strategy. 感謝您參與這次調(diào)研！本次調(diào)查問(wèn)卷主題是GoPro2020年訂閱服務(wù)全面升級(jí)的影響，目的是了解其升級(jí)與7P策略的關(guān)系。
1. How old are you？ 您的年齡屬于？
Under 18 years old 18歲以下 18～30 years old 18～30歲 31～45 years old 31~45歲 Over 45 years old 45歲以上
2. What is your gender?您的性別是？ Female 女性 Male 男性
3. What do you think is the main scenario of using GoPro? 您認(rèn)為或者您使用 GoPro的主要場(chǎng)景是？ Extreme sports (surfing, skiing, skydiving) 極限運(yùn)動(dòng)（沖浪，滑雪，跳傘） Daily record life (travel)日常記錄生活（旅行) Video content creation (vlog, short video) 視頻內(nèi)容創(chuàng)作（vlog，短視頻） 其他：
4. Have you ever bought a GoPro sports camera? 您購(gòu)買(mǎi)過(guò)GoPro的運(yùn)動(dòng)相機(jī)嗎？ Yes 購(gòu)買(mǎi)過(guò) No 沒(méi)有買(mǎi)過(guò) Consider buying 考慮購(gòu)買(mǎi)
5. Have you subscribed to the GoPro subscription service? 您是否訂閱過(guò) GoPro 訂閱服務(wù)？ Yes, I'm still subscribing. 是，目前仍在訂閱 Yes, but the subscription has been canceled now. 是，但現(xiàn)已取消訂閱 No, but I'm considering a subscription. 否，但正在考慮訂閱 No, and there is no intention to subscribe for the time being. 否，且暫無(wú)訂閱意向Reason原因：
6. What functions of GoPro subscription service have you used? 您使用過(guò)GoPro訂閱服務(wù)的哪些功能？ Unlimited cloud storage 無(wú)限云儲(chǔ)存 Content recovery and saving 內(nèi)容恢復(fù)與保存 Camera replacement guarantee 相機(jī)置換保障 Quik App Advanced Editing Function Quik App高級(jí)編輯功能 Hardware and accessories discount 硬件與配件折扣 Experience new products in advance 提前體驗(yàn)新品
7. How do you evaluate the richness of functions provided by GoPro subscription service? 您如何評(píng)價(jià) GoPro訂閱服務(wù)提供的功能豐富度？
Dissatisfied 不滿(mǎn)意 Reason原因： Mediocre 一般 Satisfied 滿(mǎn)意 Reason原因：
8. Compared with similar subscription services of other sports camera brands, how do you evaluate the cost-effectiveness of GoPro subscription services? 與其他運(yùn)動(dòng)相機(jī)品牌的同類(lèi)訂閱服務(wù)相比，您如何評(píng)價(jià) GoPro 訂閱服務(wù)的性?xún)r(jià)比？ Lower than similar services 低于同類(lèi)服務(wù) Same as similar services 與同類(lèi)服務(wù)持平 Higher than similar services 高于同類(lèi)服務(wù)
9. How did you first learn about the GoPro subscription service? 您最初是通過(guò)什么渠道了解到 GoPro 訂閱服務(wù)的？ Official application 官方應(yīng)用推送 Social media advertising (Instagram, TikTok, etc.)社交媒體廣告（Instagram、抖音等） Store promotion when purchasing equipment 購(gòu)買(mǎi)設(shè)備時(shí)的門(mén)店推廣 Other 其他：
10. When you contact GoPro customer service about subscription-related issues, how satisfied are you with the professionalism and response speed of the staff? 當(dāng)您就訂閱相關(guān)問(wèn)題聯(lián)系 GoPro客服時(shí)，您對(duì)工作人員的專(zhuān)業(yè)度與響應(yīng)速度滿(mǎn)意度如何？
Very satisfied 非常滿(mǎn)意 Satisfied 滿(mǎn)意 Mediocre 一般 Dissatisfied 不滿(mǎn)意
11. If there is a GoPro offline experience activity, would you consider participating?如果有GoPro線下體驗(yàn)活動(dòng)，您是否考慮參加？ Consider 考慮 Don't consider 不考慮
12. Will GoPro's offline experience activities (such as product trials, creator workshops, etc.) affect your willingness to subscribe? GoPro的線下體驗(yàn)活動(dòng)（如產(chǎn)品試用會(huì)、創(chuàng)作者工作坊等）是否會(huì)影響您的訂閱意愿？
Improve the will 提升意愿 No influence 無(wú)影響 Lower the will降低意愿
13. Compared with the previous non-subscription business model, what do you think is the biggest advantage of GoPro subscription service? 相較于以往的非訂閱商業(yè)模式，您認(rèn)為 GoPro訂閱服務(wù)的最大優(yōu)勢(shì)是什么？
Save costs (such as equipment guarantee, accessories discount)節(jié)約成本（如設(shè)備保障、配件折扣） Improve the user experience (such as cloud storage, editing tools)提升使用體驗(yàn)（如云端存儲(chǔ)、編輯工具） Enhance brand stickiness (such as exclusive content, community interaction)增強(qiáng)品牌黏性（如專(zhuān)屬內(nèi)容、社群互動(dòng)） Other其他：
14. What factors are most likely to cause you to cancel or give up your subscription to GoPro? 什么因素最有可能導(dǎo)致您取消或放棄訂閱 GoPro訂閱服務(wù)？
The subscription fee is too high. 訂閱費(fèi)用過(guò)高 The service function is not practical. 服務(wù)功能不實(shí)用 Poor customer service experience. 客服體驗(yàn)不佳 The service function update is slow. 服務(wù)功能更新緩慢 Other 其他：