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Distributor Survey Questionnaire
Dear Distributor Partner, Welcome to this market research survey. Please fill in the following basic information.
1. Your gender
Male
Female
2. Your age
Under 20 years old
20-24
25-29
30-34
35-39
40-44
Aged 45 and above
3. Your position
Investor/board member
Director
Manager
Others
Next, based on your in-depth observation and understanding of potential/existing customers in the store, please answer the following questions about user portraits, car usage needs, and product preferences from their perspective. Your professional judgment is crucial to our product planning. Thank you for your strong support!
4. Changan Automobile plans to launch a compact SUV in the future with several preset concepts. Based on your understanding of users, which concept do you think users would prefer?
Concept A
Concept B
Concept C
Concept D
5. What price range do you think would attract more customers to purchase the concept you selected?
below 11600USD
11600~13900USD
13900~16200USD
16200~18500USD
18500~20800USD
over 20800USD
6. Based on the concept you selected, what do you think we need to add or reduce to make it more attractive to users?
7. Based on your observation and understanding of customers in the showroom, what do you think the male to female ratio is for purchasing compact SUVs (e.g., UNI-S/CS55PLUS)?
Male
Female
8. In which age groups do you think the users who choose our concept product will mainly be concentrated?
Under 20 years old
20-24 years old
25-29 years old
30-34 years old
35-39 years old
40-44 years old
45 years old and above
9. According to your understanding, what are the main occupation types of our users?
Enterprise owners
Managers: including government officials, corporate executives, department heads, etc.
Professionals: occupations requiring higher education, such as engineers, doctors, teachers, lawyers, IT experts, scientists, etc.
Clerical staff: administrative, clerical, accounting, secretarial and other office occupations
Service and trade personnel: salespersons, chefs, waiters, security guards, beauticians, etc.
Others
I don't know
10. According to your understanding, what are the main family situations of our users?
Single
In a relationship
Married without children
Married with one child
Married with two children
Married with three or more children
Others
I don't know
11. According to your knowledge, in what range are the budgets of users planning to buy similar concept models mainly concentrated?
below 11600USD
11600~13900USD
13900~16200USD
16200~18500USD
18500~20800USD
over 20800USD
12. According to your understanding, what are the main car purchase situations of them?
First purchase
Additional purchase
Replacement purchase
13. What do you think the users' attitude towards Chinese brands is mainly?
Not very accepting
Completely not accepting
Neutral
More accepting
Completely accepting
I don't know
14. According to your understanding, what are the main reasons why our users would have the idea of buying a car?
Driven by objective reasons in life
Meet work needs
Improve quality of life
Hobbies
Have economic conditions
External environmental impact
Psychological satisfaction
Vehicle replacement/addition
I don't know
15. According to your understanding, how many times do our users drive on average per week?
≤1 time
2-3 times
4-5 times
≥6 times
I don't know
16. According to your understanding, what is the one-way driving distance of our users on weekdays?
1-9 km
10-19 km
20-29 km
30-39 km
40-49 km
50 km and above
I don't know
17. According to your understanding, what is the one-way driving distance of our users on weekends?
1-9 km
10-29 km
30-49 km
50-99 km
100-199 km
200-299 km
300 km and above
I don't know
18. According to your understanding, what is the one-way driving distance of our users on holidays?
1-9 km
10-29 km
30-49 km
50-99 km
100-199 km
200-299 km
300-499 km
500-999 km
1000 km and above
I don't know
19. According to your understanding, do our users prefer to buy two-wheel drive or four-wheel drive?
Two-wheel drive
Four-wheel drive
I don't know
20. What are the reasons they choose two-wheel drive?
Two-wheel drive version has lower fuel consumption
Two-wheel drive version is cheaper
Two-wheel drive version is more convenient for maintenance
Two-wheel drive version has lower maintenance costs
The power of two-wheel drive version is sufficient
Others, please specify
21. What are the reasons they choose four-wheel drive?
Four-wheel drive version has stronger power
Four-wheel drive version has stronger off-road performance (road passability)
Four-wheel drive version has better handling performance
Four-wheel drive version has better safety in rainy and snowy weather conditions
Others, please specify
22. What are the important car usage scenarios/purposes of users in life when purchasing such a compact SUV as the product concept you selected?
Commuting to and from work
Daily family travel in the city (such as shopping, dining out, etc.)
Picking up and dropping off family members
Gathering/activities with relatives and friends
Exercise/leisure sports (fishing, tennis, golf, etc.)
Weekend outings, weekend self-driving tours, etc. (good road conditions)
Long-distance driving, long-distance travel, long-distance self-driving tours, etc.
Off-road driving (worse road conditions)
Camping/hiking (may include some rough road conditions)
Formal business/official (such as government agencies) and social occasions
Picking up/dropping off clients/leaders, etc.
Socializing with clients (dinners, entertainment, etc.)
Driving around (no destination), purely enjoying driving pleasure
Going out to enjoy nightlife (bars/nightclubs/discos, etc.)
Hauling goods/work equipment, etc.
Going back to hometown (visiting parents)
I don't know
23. Based on your understanding of users, what are the three most important decision points for users when purchasing a car?
Price/budget (budget range, payment method, etc.)
Power type (pure electric, plug-in hybrid, fuel vehicle, etc.)
Brand and reputation factors (grade image, independent/joint venture, etc.)
Body size (how big the car is, what level of car)
Body form (buy SUV, buy car, either is acceptable)
Vehicle style (sporty style, suitable for family use, etc.)
I don't know
24. Based on your understanding of users, if users want to buy a car similar to our product concept, what are the 3 most concerned factors of users?
Exterior
Interior
Power performance
Handling
Comfort
Space
Safety
Intelligent cockpit
Driving assistance
Energy, range and energy consumption
25. You said they will pay attention to the exterior. Which of the following indicators do they pay most attention to?
Originality
Forward-looking
Aesthetics
Exterior coordination
Overall front design
Overall side design
Overall rear design
Vehicle size (parameters)
Vehicle volume (visual perception)
Overall exterior image conformity
Front face expression conformity
Exterior grade
Exterior quality
26. You said they will pay attention to the interior. Which of the following indicators do they pay most attention to?
Originality
Forward-looking
Aesthetics
Interior coordination
Overall image conformity
Instrument panel area styling design
Steering wheel design
Central armrest area styling design
Overall door panel area design
Seat styling design
Interior grade
Interior quality
27. You said they will pay attention to power performance. Which of the following indicators do they pay most attention to?
Motor parameters (efficiency, speed, torque)
Maximum speed
Engine parameters
Drive form (front-wheel drive/rear-wheel drive/four-wheel drive)
Acceleration performance (0-100 acceleration, power response speed)
Power form (ICE, plug-in hybrid, REV, EV)
Advanced nature of power technology
28. You said they will pay attention to handling. Which of the following indicators do they pay most attention to?
Driving stability
Steering performance
Braking performance
Suspension/shock absorption performance
Driving smoothness
Passability
29. You said they will pay attention to comfort. Which of the following indicators do they pay most attention to?
Suspension/shock absorption comfort (suspension configuration and suspension type)
Air conditioning comfort (cooling and heating capacity, body heat insulation effect, etc.)
Front seat comfort
Second row seat comfort
Driving operation comfort
Interior quietness
Quality of operation prompt sound
30. You said they will pay attention to space. Which of the following indicators do they pay most attention to?
Front row space size (riding space size, entry and exit space size)
Second row space size (riding space size, entry and exit space size)
Seat space flexibility
Trunk space
Interior storage space
31. You said they will pay attention to safety. Which of the following indicators do they pay most attention to?
Safety collision star rating
Passive safety (body strength, galvanized sheet proportion, materials, technology, airbags, etc.)
Active safety (360 panoramic image, lane departure warning, lane change assist, active braking, etc.) experience
Driving visibility safety
Battery safety
Information privacy safety
32. You said they will pay attention to intelligent cockpit. Which of the following indicators do they pay most attention to?
Entertainment
Interaction (screen interaction)
Safety
Vehicle control: voice, remote control and other experiences
Operating system and OTA
Core hardware
Ecological expansion
33. You said they will pay attention to driving assistance. Which of the following indicators do they pay most attention to?
Active safety (360 panoramic image, lane departure warning, lane change assist, active braking, etc.) experience
Driving assistance (highway assisted driving, urban road assisted driving) experience
Parking assistance (fully automatic parking, one-key summon) experience
Driving hardware (chips, lidar, millimeter wave radar, cameras)
34. You said they will pay attention to energy, range and energy consumption. Which of the following indicators do they pay most attention to?
100km power consumption/fuel consumption
Maintenance cost
Repair cost
35. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which design style do they prefer?
A
B
C
D
E
F
G
H
I
J
36. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which body posture do they prefer?
A1
A2
B1
B2
C1
C2
D1
D2
37. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which one do they prefer in the gradient of fuel and new energy feeling?
A
B
C
D
E
F
G
38. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which front face layout do they prefer?
A
B
C
D
E
F
G
H
I
J
K
L
39. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which style do they prefer?
A
B
C
D
40. Look at the pictures. For users who choose the technological style, which technological interior style do they prefer?
A
B
C
D
41. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which screen layout do they prefer?
A
B
C
42. Look at the pictures. Based on your understanding of users, if they want to buy a 5-seat compact fuel SUV, which functions will they choose for the physical buttons?
A
B
C
D
E
F
G
H
Others, please specify
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